Our Story
HDBK Official began at one of my lowest points in life, what started as a simple whim of making and selling chenille flowers became a small way to heal. Over time, that spark grew into a passion for collectible toys, crafts, and unique finds. Through my daily hunts, I discovered countless amazing products from China.
The problem? In Singapore, these same items often come at inflated prices due to high import costs, middlemen markups, and limited access to direct sources. This makes hobbies, crafts, and even everyday lifestyle products feel out of reach for many. That’s why I decided to transform HDBK Official into more than just a store. It’s a platform designed to bridge the gap, offering carefully curated products at an ideal, budget-friendly range. Because good things shouldn’t just stay hidden; they should be shared.
But HDBK isn’t stopping at play. With a vision to expand into fashion, beauty, and wellness, the platform also aims to collaborate with local Singapore brands, providing them with a new sales channel and the support they need to grow. The reality is, many local businesses in Singapore struggle to scale. High rental costs, limited visibility, and heavy competition from global brands make it difficult for smaller players to survive.
HDBK Official exists to change this. By curating meaningful products and supporting local creators, we want to rebuild trust in local businesses, champion creativity, and give Singaporeans a platform that feels both authentic and affordable.
Our Mission
To create a playful yet purposeful platform, one that brings joy through unique, affordable products while empowering local businesses to grow and thrive.
But we don’t stop at products. We are deeply committed to supporting the local business ecosystem in Singapore.
HDBK steps in to bridge this gap. By providing an alternative sales channel and a supportive community, we aim to give local brands the exposure and tools they need to flourish.
For us, every purchase is more than a transaction, it’s a shared moment of joy and a step towards building a stronger, more authentic marketplace.
Our Vision
To expand beyond play into beauty, fashion, and wellness, transforming HDBK into a holistic lifestyle platform rooted in joy, authenticity, and accessibility.
We envision a space where international finds and local creations coexist, curated not just for their appeal but for their story, quality, and impact. By collaborating with local businesses and creators, we aspire to redefine how Singaporeans experience everyday products, not just as items to own, but as experiences that inspire, uplift, and connect.
Ultimately, we want HDBK to be known as a movement of growth and sharing. A place where “good things must share” isn’t just a motto, but a lived reality.
Value Pillars
The core compass for every decision HDBK makes, whether in product curation, partnerships, or expansion.
